If you’re a domain investor (or thinking of becoming one), you’ve likely noticed the growing buzz around first name, last name domains. But what’s the hype all about? Are they actually worth your attention—or just another trend that’ll fade away?
Let’s talk about why this domain category is catching fire, backed by real data and examples. We’ll also explore how investors are profiting from it and why you might want to add a few of these gems to your portfolio.
Why Are First Name, Last Name Domains So Popular?
Think about it: names are personal, memorable, and instantly recognizable. Whether it’s a business, a startup, or an individual looking for a professional online presence, a name-based domain creates an instant connection.
Here’s what makes this category stand out:
- Global Relevance: First names and last names work across cultures and industries. A domain like JohnDoe.com doesn’t need much explanation—it’s universally understandable.
- Versatility: These domains can be used for anything—personal branding, professional services, e-commerce, or even creative projects.
- Rarity: Many first name, last name combinations are already taken, making the available ones highly valuable.
Let’s Talk Numbers: Recent Sales in This Category
Data doesn’t lie, and the numbers in this category are impressive. Here are some real sales from the past two years:
- JohnEdwards.com - Sold for $24,750
- JohnTaylor.com – Sold for $18,000
- PaulaTemple.com – Sold for $3,710
- BarbaraHillary.com – Sold for $3,300
Even in alternative TLDs like .xyz and .io, we’re seeing strong demand. Names that combine high popularity and a clean, professional feel are fetching solid prices.
Trends Shaping This Market
The first name, last name category isn’t just valuable — it’s evolving. Here’s what’s driving the trend:
1. Personal Branding Is Booming
More people than ever are building personal brands. Whether it’s consultants, coaches, influencers, or entrepreneurs, they’re looking for domains that reflect their names.
2. Businesses Are Getting Personal
Startups and small businesses want to feel approachable. A name-based domain like SmithConsulting.com instantly makes a business sound personal and trustworthy.
3. Web3 Is Opening New Doors
With blockchain-based domains (e.g., MichaelSmith.crypto) gaining traction, first name, last name combinations are being snapped up in the Web3 space too.
Why Should You Invest in This Category?
Investing in domains is about identifying trends before they peak—and first name, last name domains are a textbook example of an undervalued niche with untapped potential. Here’s why:
- Enduring Demand: Names are timeless. They’ll never go out of style, unlike trendy buzzwords or niche terms.
- Cross-Industry Appeal: Whether it’s for a startup, a freelancer, or an influencer, these domains have wide appeal.
- Scalable ROI: Investors who snagged domains like JohnTaylor.com years ago are seeing massive returns today.
Explore the First Name, Last Name Domain Category on NameMaxi
At NameMaxi, we’ve made it easy to browse and invest in the best first name, last name domains. Our platform offers:
- Comprehensive Listings: Find available, on sale, and auctioned names across multiple TLDs. Also discover past sales in the category to assess which names have been sold before.
- Market Insights: Stay updated with real-time trends in keyword and sales, and use our comprehensive domain appraisals for a detailed analysis on your potential investments.
- Advanced Filters: Refine your search by price, subcategory, popularity score, and value. Mastering these filters, along with learning to gauge insights from our appraisal, would be key to identifying the most lucrative opportunities.
- Subcategory: Filter by Male or Female names.
- Popularity: Scoring out of 100 based on the popularity of first names. The more number of people with the First Name, the more its demand, and hence a higher popularity score.**
- Value: Valuation score is given based on HumbleWorth appraisal.
Whether you’re a seasoned investor or just starting out, this is your chance to tap into one of the most promising categories in the domain market.
**Data sourced from Forebears.io.
Start Investing Today
The first name, last name category is more than just a trend—it’s a smart, long-term investment. Don’t wait until these domains are completely gone.
Final Thoughts
First name, last name domains are having a moment — and for good reason. They’re versatile, brandable, and profitable. If you’re serious about domain investing, now’s the time to take a closer look.
Ready to find your next big investment? Check out NameMaxi’s listings today and see what the hype is all about!